Profiles and Testimonials: Douglas C. Wittler

 


Douglas C. Wittler – President

Douglas earned an associate in Civil Engineering Technology, BS in Administrative Service, and a Masters in Business Administration from the University of Toledo. Prior to entering the admixture business he worked in the materials testing industry for 5 years. He has served on the Michigan Concrete Association's Board of Directors for the last decade and is currently serving on their Executive Committee. He also is a member of ACI International serving on ACI 212 and ACI 332. He has worked on numerous concrete promotional committees and has lectured at many industry functions.

Douglas began his admixture career 20 years ago for a small admixture company, Solvay Construction Materials which later became Axim as the initial sales representative for all of Michigan and Western Ohio. He was one of the first field technicians to utilize portable computers to assist his customers with mix designs, quality control, and material analysis. He began building a region that eventually became the largest admixture supplier in his area with over 55% market share, competing against all of the national admixture companies.

When asked what he believes to be the keys to a successful Admixture company Douglas replied, "I found out quickly that people buy from people, a company has to have competitive quality products to be considered, however it is the personal value that people bring to concrete producers that truly makes a difference." This philosophy is now what guides Premiere Concrete Admixtures. "We at Premiere Concrete Admixtures dedicate ourselves to customer service first and foremost. With the speed of technological advancement in today's world it is very difficult for a company to have product performance advantages for longer than a couple of months. Products are often duplicated and enhanced by others making the best of technologies readily available to all producers. The challenge is to have the local technical representation that can make customers aware of these opportunities and be capable of integrating these new technologies into a competitive advantage for the producers." "Most major admixture companies have abandoned personalized service in exchange for long term contracts designed to reduce their head count and incomes of their employees." These actions dilute a company's ability to service accounts with high quality technical sales representatives, with manageable geographic territories. Premiere Concrete Admixtures is much more than a company that provides high quality admixtures, we work hand in hand with designer's contractors and producers to solve all types of construction demands. We believe in a team approach that in the end benefits the owners of concrete."